Reinventing customer experiences with BPM: Carphone Warehouse

In this 33’29” podcast episode, MWD Research Director Neil Ward-Dutton talks to Chris Jones, Head of Business Operations at leading technology retailer Carphone Warehouse about the company’s ‘How2’ initiative.

Carphone Warehouse has used BPM technology and techniques to create a knowledge sharing tool for use by sales staff in its retail stores. How2 provides an interactive reference guide for sales staff and ensure that the customer experience is consistently excellent.

This podcast is the audio portion of an interview that MWD conducted as part of its online, on-demand event “Reinventing customer experiences with BPM”, which is sponsored by Pegasystems, Appian, Global 360 and Nimbus Partners. You can find more content on this topic at the event website: http://www.mwdadvisors.com/events/bpmcxi/.